Variable Data Printing

Cartouche UK London Ltd
City | +44(0)20 7404 6779
Docklands | +44(0)20 8245 7901
Skype | cartouche.01

Print for travel

Event printing
Variable Data Printing for more accurate cross-media communications

Variable data printing and publishing harnesses digital technology by combining powerful database applications, desk-top publishing and modern printing technologies. When you visit international trade fairs where exhibitors offer multi-lingual versions of glossy brochures - these are a great example of how VDP works. Once the page layouts and templates have been designed the page content is populated by copy and graphics retrieved from the database. Once the proofs have been approved we can print one copy, 10, 100 or 1,000's using digital or offset printing.

By deploying VDP , Cartouche can help organisations to increase the value of their promotional literature by producing cost effective versioning for international markets and providing marketers the opportunity to leverage the power of one-to-one communications.

By combining database technology, automated desk top publishing and digital print technologies we can accommodate the most challenging of projects . Unique business proposals, versioned product brochures and newsletters, direct response campaigns and product catalogues present great opportunities to use VDP.

How does it work?

Once the page layout templates have been designed in Quark or Indesign the fund report, new product brochure or fact sheets can be generated automatically. Individual components such as pictures, charts, tables, figures and text are imported from the appropriate databases via powerful bi-directional linking tools. When all the variable fields have been populated a pre-flight session is performed to check for errors before final printing.

In content driven publications where it is essential to publish up-to-date information quickly and accurately, prices, portfolio valuations and asset values can be up-dated on the fly. Ideal documents suitable for data-base print and publishing include fund reports, research information, financial fact sheets, new product literature and directories.

Cartouche UK London Limited
City | 62 Hatton Garden | London | EC1N 8LR | T: +44 (0)20 7404 6779
Docklands | Channelsea House | Canning Road | London | E15 3ND | T: +44 (0)20 8245 7901
Registered in England & Wales. Reg No. 5972299
© Cartouche UK London - 2008 | All rights reserved